The Bubble Bar rebrand refreshes the visual identity with a brighter, more cohesive system designed to feel playful, approachable, and contemporary. Color, typography, and graphic elements were refined to improve clarity while enhancing the brand’s personality and shelf presence.
The updated identity was developed as a flexible system, allowing it to scale across packaging, digital, and marketing touchpoints while maintaining consistency and recognition. Applications demonstrate how the rebrand balances expressive visuals with clear hierarchy, ensuring the brand remains engaging and effective across real-world consumer environments.
