CHALLENGE: Develop a cannabis brand identity that is sleek, modern, but also unique.
PROCESS: By selecting only the most essential neutral hues, the design achieves a striking simplicity that feels both eye-catching and sophisticated. The original ghost logo paired with a clean sans-serif typeface introduces warmth and personality, softening the modern aesthetic with an inviting touch.
THE OUTCOME: Ghost Leaf is a brand identity deck that feels professional but intriguing.
