Hazed’s visual identity leans into bold expression, using vibrant color, graphic illustration, and playful typography to create a distinct and memorable brand presence. The system was designed to feel energetic and character-driven while remaining recognizable across applications.
The primary alien graphic serves as a central brand element, acting as both a visual anchor and a flexible asset that can adapt across layouts and formats. The identity is applied across digital and product-based designs to demonstrate how expressive visuals can remain consistent, scalable, and effective within real-world brand contexts.
